A small community daily in Rhode Island made the decision a few years back to create an expensive paywall to its Web site to deliberately drive readers back to its print product.
Two years later, how's that working out?
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I believe this is the key ".....To compensate for the loss of immediacy, they would have to be distinctive and singular, offering something that no Internet competitor could. They would have to differentiate themselves with exclusive information – all fresh, all local – compelling photography and courageous commentary."
ReplyDeleteIn the statistics, though heavy, from 1999 over the period mentioned a 10.3% drop, still figures roughly at a little more than 1% a year. I would be more concerned over the continual drop, and 9 years later thinking "now" is the time to do something. Seems very slow to move to me, almost arrogant.