A professor from the Columbia University's J school, along with a colleague from the Columbia Business school, took a look at the way the media is trying to create success in the digital age. Their findings suggest we have a long way to go.
This is just a summary page. I haven't had a chance to read the full report yet (that will have to wait for my next bout with insomnia), and don't expect you to either.
Look for some further direction from me on these latest readings in the next few days. There will be a assignment or quiz that evolves from it. I'm just not sure what that will be just yet.
Cheers,
Rob
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Their findings do indeed appear to have a long way to go. It brings up the subject of "why" they are so far behind. In their mention of payments for online content, I do not understand their hesitation completely. Perhaps a combination of pay and free articles sites would be suitable. HSI (Health Sciences Institue) and many others,have done this for many years, and much to their delightful bottom line.
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