Monday, November 15, 2010

Match made in heaven?

Last week it was announced the Newsweek, the venerable ink-on-paper news magazine, was merging with The Daily Beast, an upstart news Web site that has been attracting attention and a number of big-name journalists (including editor Tina Brown). But this writer argues it's a match made for disaster.

I tend to agree.

3 comments:

  1. match made in hell more like it, in regards to how long it will take for both to be banrupt and begging for a bailout. it seems the union was to take the lead on online and to eliminate compition in the same breath, biggest competion means best partner? i forsee alot of law suits and leagalitys in the union to come. the name just screams disaster and chaos

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  2. Does The Daily Beast and Newsweek cater to the same audience, or niche? I have visited TDB website a few times (I like it), and will read Newsweek if stuck in an airport, or Drs office for a while. ( I'v found it to be kinda cheeesy lately). However; for many years I subscibed to Time and Rolling Stone magazines. This gave me a complete balance of all the news I needed. If someone is willing to finance this venture, I wish them luck. I'll check it out, if its free...

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  3. Well, maybe if they work together it could be a good thing since Newsweek doesn't seem to be doing that great anyway. I also agree with Kelly. The concern for me would be target audiences. If they are both targeting to different groups of people there may be a conflict with someone's favorite magazine becoming their not so favorite magazine. Who knows. We will have to see..

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